Soul Matters-Visionary Law Firm /Visionary Trademark Law

Francés Jones is the Founder of Soul Matters - Visionary Law Firm/ Visionary Trademark Law, an
experienced, boutique Trademark law firm based in Austin, Houston, & Dallas, TX, serving clients
nationwide & globally. Founded in 1990, the firm empowers diverse visionary founders, social
entrepreneurs, & social enterprise companies & nonprofits making a social impact, & helps secure their
legacies by securing their Federal trademark brands.

The diverse visionary founders include Women, Black/African American, Latinx/Latine/Hispanic,
Indigenous, People of Color/BIPOC, Asian/Pacific Islander, LGBTQIA+, Disabled Founders, & their allies.

Licensed in NY, NJ, and TX, Francés has over 30 years of experience working with international media
companies around the globe. The firm helps secure, grow, maintain, & monetize strong trademark brands
for a variety of businesses, products, & services. Francés and her support team are passionate about
helping visionary founders in all industries, but especially those in the CPG/ Consumer Packaged Goods, Health & Wellness, and Food & Beverage industries.

Francés has worked with a variety of brands including Univision, Unilever, General Mills, Warner Bros, Sony,
Heineken, Ford, Pepsi, Simon & Schuster, Will Smith, Bon Jovi, Sweet Honey In The Rock, & the Latin Grammys®, & she was named a 2023 Tri Delta Woman of Achievement. Most importantly, Francés is the
proud mom of a beautiful young daughter and a single parent who created her family through adoption.